Why Does Mazda Use KODO Design?

What is Mazda Kodo Design? header

What is Mazda Kodo Design?

Have you heard of Mazda KODO Design? The entire new Mazda lineup is inspired by KODO: Soul of Motion, a concept created by Ikuo Maeda. So, what does KODO: Soul of Motion mean? How does the Mazda lineup embody this concept? Our Mazda dealership near Waukegan, IL, is here to explain why Mazda uses KODO Design when crafting the incredible Mazda cars and SUVs we sell.

For Mazda, it's all about seeing the car as art. Mazda vehicles are meant to represent quintessential beauty as created by the precision and power of human hands. The goal for each redesigned Mazda vehicle is to elicit specific emotions from Mazda fans when they first set eyes on the car.

The design process starts with Exploratory Preparation, in which the vehicle concept moves from an interior designer and clay modeler to an expert fabricator and master painter. The key to achieving KODO: Soul of Motion is how the craftspeople bring life to their Mazda designs, which provides the automotive art with a soul. In fact, KODO means "heartbeat" when loosely translated. The KODO: Soul of Motion concept encompasses life's beauty and intricacies like no other model lineup. An essential part of achieving Mazda KODO comes from the cohesive design across the entire Mazda model lineup. However, the newest Mazda CX-3 and Mazda MX-5 Miata truly channel what KODO: Soul of Motion is all about.

Get the keys to your very own Mazda at our Libertyville, IL, Mazda dealership. We have new Mazda SUVs and cars that exude the sophistication and style of KODO waiting for you.